SWEAR London


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Swear is the world's first truly customisable sneaker with thousands of luxurious combinations

Building upon the foundations of two decades of sneaker design and craftsmanship, SWEAR enables individuality by passing the power to the people with the world's first truly customisable luxury sneaker.

CUSTOMISE 360 allows customers to design their very own personalised sneaker, handmade and dispatched within 1 week. SWEAR will guide customers by regularly introducing editorial themes and curator creations.

BUY NOW is our edit of sneakers which allows you to choose from SWEAR’s best selling styles before picking the colour of your laces and adding your initials, the finished design is shipped within 48 hours.

Since its inception in 1997, SWEAR has established itself as a synonym for personal expression. Born out the shapeshifting 90s music and culture scenes, the sneaker brand’s hybrid footwear has been continually appropriated by all those yearning for individuality.

After twenty years of creating counter-culture cool, SWEAR is evolving its ability to make people stand out from the crowd with the launch of two customisation offerings, CUSTOMISE 48HRS and CUSTOMISE 360.

Choose from a range of premium materials including nappa, suede, vegetable-tanned leather, hairy calf, ostrich, python, crocodile and metallic. These luxe fabrics are in turn available in numerous colour options.

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